strategy to combine Blockchain with Digital Advertising !
Before going in detail, let's have a moment to analyze who's behind SaTT: Though SaTT itself may be relatively new, the team behind it has actually been working together for eight years. Gauthier Bros and Stephanie Clement first began working together as Facebook developers, helping to create the Iframe Apps, including tools that allow businesses to add customizable contact forms, coupons, newsletter registration and more. In 2014, the team launched their brand Atayen, which now has offices in the United States, France, and Tunisia. Their wide range of apps have been used by major brands like Disney, Coca-Cola, Netflix, and Nike. Can Blockchain and Digital Advertising work together ? In 2017, digital ad spending amassed $209 bln globally, whereas the amount falling only at TV makes $178 bln. Increasingly, more TV advertisers are relocating their budgets across digital platforms, with projections estimated to reach $335 bln by 2020. Led by internet giants like Googl...